The Blog

December 1, 2025

Our completely redesigned denim for 2026 is here. We’ve elevated our iconic denim jackets once again — and the very first release had to be a Limited First Edition. Our... Read more...

W.O.L. 2.0 Store Update

October 24, 2025

New Web Store — Wings 2.0 It’s time to evolve. Wings 2.0 is here. Over the past two years, I’ve been working flat out — designing, refining, and shaping the... Read more...

The Eagle Mountain Collection - Drop 2

October 22, 2025

Drop Two of the Eagle Mountain Collection. Quiet craftsmanship, refined silhouettes, and a new print technique that brings a lived-in, timeless feel to every piece. Drop will be Live... Read more...

Redline Denim Preview

June 6, 2025

The Redline denim the next in the line of my denim series. The Redline denim sees a adjusted fit with a more classic cropped look at fit, with a slight... Read more...

The Shield Trucker

April 15, 2025

The Shield Trucker is first addition to the store for the new SS25 releases. Conforming to our ethos of crafting LUX pieces as your essential choice, the Shield trucker showcases... Read more...

The Collectors Box

March 14, 2025

The all new collectors boxes are now available and shipping. Read more...

Static Knit Limited Release

October 15, 2024

The Static Knit is our next Limited Release and for this we are only doing 15-20 total depending on sizes ordered we only have produced a limited amount of this... Read more...

June Drop - LookBook Preview

June 10, 2024

See the Full Look Book - Here Read more...

New Releases - Drop One

May 30, 2024

Preview one of the next set of new releases, this drop includes the new 2024 hoodie Ive been working on for the past 6 months. Taking inspiration... Read more...

WLBD - 02 Look Book Preview

April 11, 2024

The WLBD - 02 Bomber Jacket release is back on track after a small delay, the photo shoot is done and the dates are getting set for the next handmade... Read more...

WLBD - 02 Preview Two

March 16, 2024

The WLBD - 02 The second in my WLBD Denim hybrid series is made from one of my signature acid washed denim jackets chopped and blended with a WL-01 deep... Read more...

The Bomber Denim - Second Edition - WLBD - 02

March 3, 2024

The Bomber denim project had its first release in 2023, im now following it up with the second release, taking some of the details from the first and giving them... Read more...

James Leung - Styling the Veneto Knit

February 19, 2024

You tube feature by James Leung (@james.clo) just featured the Veneto Knit in his latest video featured in a full look, ive linked the video below for you to give... Read more...

2024 Shearling Denim Release

January 18, 2024

Its finally time! Ive had hundreds of messages since the first Shearling denim release and sold out last year but now finally the new 2024 Shearling denim is read! Not... Read more...

Essential Sweatshirts

January 10, 2024

The essential sweatshirts are finally ready! After months of developing my new sweatshirt pattern im now bringing it to the essential line in the perfect medium weight terry cotton at 370gsm... Read more...

2024 Shearling Denim

January 1, 2024

My signature denim will be getting the winter treatment once more, this month i will be putting out an acid wash and black shearling denim at the same time and... Read more...

WLBD-01 Unboxing with Elliot Page

October 25, 2023

I had the pleasure of sending Elliot Page the second to be made WLBD-01 with back print to unbox and give you his first impressions and fit test. You can... Read more...

The WLBD - 01 - LOOKBOOK

October 9, 2023

The WLBD-01 a combination of two of our signature jackets to create one very limited one time only release, I will make the WLBD-01 available to order for a set amount... Read more...

The WLBD:01 Limited Edition Jacket (Preview 2)

September 30, 2023

The second preview of the WLBD:01 limited edition jacket. Read more...

New FREE Shipping rates

September 29, 2023

FREE shipping - All the new rates ready for you to save on shipping. Read more...

The 300 gsm Logo T'S (Newsletter Release)

September 13, 2023

Its time for the all new logo t's! After a significant amount of time and anticipation, I'm thrilled to announce that ive been diligently working on perfecting our t-shirt designs.... Read more...

The LTD Jacket Preview

September 10, 2023

The next limited jacket project is now complete and its like nothing we have done before. Read more...

The July Drop

July 28, 2023

My July release will see the Eagle Hunter T-Shirts and the RW Shorts be added to the store and the first of the newsletter member only items. The Eagle Hunter... Read more...

The Eagle Hunter

July 12, 2023

Introducing the Eagle Hunter print, the latest addition to my new series of prints, designed specifically for the new boxy 300gsm t-shirts. In this release, I am also unveil a limited... Read more...

Summer Sample Sale

July 11, 2023

The Summer Sample Sale is back! On the 22/06/2023 at 11:00pm gmt we will give exclusive access to our newsletter members to grab what they want before public access. Public... Read more...

Elliot Page - YouTube Unboxing

June 13, 2023

I just sent over a care package to Elliot Page and he was shocked at what I sent! Check out the video below in full he unboxes the wings package... Read more...

Eagle Eye View Drop Previews 11/06/2023

June 8, 2023

Eagle Eye View - Drop Previews The Eagle Eye Collection is finally getting its long awaited new additions, part one of the new pieces will be dropping on the 11/06/2023, this... Read more...

Eagle Eye View Collection T-shirt

May 11, 2023

Get ready for our latest addition to the collection - the Eagle Strike t-shirt! This piece features a photographic version of our brand logo, hand-drawn text overlay that proudly displays the... Read more...

Fury Mountain Editorial

May 11, 2023

Our biggest adventure yet! The Fury Mountain editorial took us deep in to the Welsh mountains to a abandoned slate mine in the Snowdonia National park. This was a... Read more...

WL1 Bomber Preview

May 3, 2023

The WL1 Bomber jacket is finally ready, after months of work our new bomber jacket design is ready, a refined fit with references to military jackets and 90s vintage, going... Read more...

Storm Eagle T-Shirt - Re Print

March 13, 2023

The return of the Storm Eagle is something ive wanted to do since getting out new Boxy T-shirts produced, as this is a personal favourite I feel like this print... Read more...

Hell Hounds Loose Fit Sweat-pant

March 6, 2023

The Hell Hounds Straight fit bottoms are a new fit sweatpants that are made from 490gsm heavy Terry weave 100% cotton used for all our higher end cotton items. For... Read more...

The Limited Editions Deployment Beanie

March 6, 2023

The Deployment Beanie is the next of my special projects type of limited editions, taking Inspiration from some of my past work the Deployment bomber (2019) and matching Twin Holster... Read more...

The Struttura Knit

February 19, 2023

The Struttura Knit is our 8th Italian made knit to be made and release and as with all the knits I design i have developed with our knitwear mill a... Read more...

Hero Biker - Black Edition previews

February 18, 2023

The Hero biker is one piece that has become a signature piece of my brand and with that I wanted to give you guys a new version/option that is everything the... Read more...

February Release Previews/Details

February 13, 2023

February we see our biggest drop of the year so far with four new pieces hitting the store. The biggest being adding a new version of my signature leather the... Read more...

Charcoal Essential Hoodies

January 26, 2023

The next edition to our Essentials collection the charcoal hoodies. Our new charcoal colour features mid and dark charcoal tones blend in to a multi blend charcoal weave of 100%... Read more...

Essential Tone Pack

September 21, 2022

As voted for by you on Instagram it's time to add more colour to our 250gsm Essential T-Shirts collections, this tone pack will start with washed and muted tones inspired by... Read more...

The Eagle Racer snapback

August 11, 2022

The next drop is the Eagle Racer snapback cap inspired by vintage racing hats. After doing a lot of samples months later we have come to a near perfect balance of... Read more...

The all New Essentials collection (Drop One Preview)

July 22, 2022

The all new Essentials Collection made from French Terry weave 370gsm cotton and all pieces hand made in England. This collection features our new hoodie fit, shorts and split hem... Read more...

Styled By - William Nordin

July 21, 2022

William Nordin with his amazing sense of style, this time wearing the Mainline Black denim jacket, Talon Joggers and accessorising the look with the Bottle Holster to tie the look together.... Read more...

The New Denim drop details.

June 28, 2022

The long awaited None distressed acid denim is ready and dropping this week! Our signature acid denim just smarted up for the first time we are releasing a none distressed... Read more...

The Signature T-Shirts

June 16, 2022

Surprise drop this week the all new Signature T-shirts. To kick off our Summer drops this is the new Signature logo ts I've handwritten the design and made it a... Read more...

New Mainline Denim

June 14, 2022

Droping this month the new Acid wash Mainline collection denim this time none distressed but with all the mainline details making this the first none distressed acid denim we have... Read more...

Bottle Holster (Drop Details)

May 23, 2022

This week we will be dropping our sort after Bottle Holster in a very limited amount. The Bottle Holster will be releasing on Sunday 29/05/2022 for newsletter members only for 24hrs only... Read more...

William Nordin styling the Aric Knit

May 22, 2022

William Nordin instagram name - @uiriamu_noru has styled our Aric Knit jumper. If your looking for style inspo the check out Williams instagram as he mixes a lot of pieces... Read more...

The Bottle Holster (Post One)

May 17, 2022

After producing this Bottle Holster, as a sample for styling an outfit photo on the look six photo shoot I was surprised to see the DMs start flying in! ... Read more...

Acid Wash Essential T-Shirts

April 29, 2022

The next addition to our growing Essentials collection is the Acid Wash T-shirts. We wanted to get a classic vintage look and feel and finally got the wash just perfect,... Read more...

Elliot Page - LTD Shearling denim Unboxing

April 6, 2022

Elliot Page has just featured our new Shearling LTD denim in his new unboxing video! Check out the video featured below to see what to expect when you order the... Read more...

The Shearling LTD Preview 2

March 25, 2022

The Shearling LTD Denim The Shearling denim will release next week, this heavy hand finished and detailed denim will only be available for a 48hrs with newsletter members getting a early... Read more...

Country/Region

Country/Region

Your cart is empty